Sonnenglas at the Impact Safari of the Rehumanize Institute

A Beacon of Light from Johannesburg

Sonnenglas at the Impact Safari of the Rehumanize Institute

On January 13th, Melrose Arch in Johannesburg became the vibrant setting for a significant event that highlighted the synergy between entrepreneurship and social change: the Impact Safari of the Rehumanize Institute. We were honored to attend this unique event and had the opportunity to showcase our commitment to the community in front of an inspiring audience of social entrepreneurs.

Re:Humanize – A Movement of Humanity

The Rehumanize Institute champions sustainable and responsible entrepreneurship. Through their initiatives, they encourage businesses to think beyond mere economic success and prioritize the human element. At the Impact Safari, participants had the chance to learn from visionary leaders who demonstrated how to drive positive societal change.

Johannesburg at Our Heart

Johannesburg is not just the birthplace of our innovative Sonnenglas products, it's also the heart of our work for the local community. Our factory offers young people in the Lorentzville neighborhood secure jobs and a genuine perspective. In an area challenged by high unemployment rates, we embrace the principle of "trade instead of aid." We firmly believe that social business practices are the best support we can provide.

Collaboration and Creativity – A Recipe for Success

Another key aspect of our success in Johannesburg is our collaboration with local artists and artisans. Through these partnerships, we create unique special editions of our products that reflect the cultural diversity and creativity of the region. A shining example is our Beadwork Edition: the bead-adorned handles and small wire figures are crafted for us by the talented artist Maxwell. With such projects, we aim to strengthen local trade, reinvigorate the traditional art scene, and offer new opportunities in the area.